Gotemba Premium Outlets
Are you planning your first trip to Japan and love the thrill of shopping, eating, and exploring—all with Mt. Fuji as your backdrop? Then Gotemba Premium Outlets deserves a spot on your Japan itinerary.
Located at the foot of Mt. Fuji, Gotemba Premium Outlets is not just Japan’s largest outlet mall, it’s also one of the most scenic. With about 290 stores, sweeping views of Japan’s most iconic mountain, and a strategic location near top attractions like Lake Kawaguchi and Hakone, it’s the perfect destination for fashion lovers, foodies, and sightseers alike.
This detailed travel guide will help you make the most of your visit—whether you go solo or on a convenient day tour from Tokyo.
Overview: Why Visit Gotemba Premium Outlets?
Gotemba Premium Outlets is the flagship outlet mall in Japan, operated by Mitsubishi Estate–Simon Co., Ltd. Think of it as Japan’s answer to California’s Desert Hills Premium Outlets or Woodbury Common in New York—with a bonus: spectacular views of Mt. Fuji right from the shopping promenades.
Top reasons to visit:
- Huge variety of brands: From luxury labels like Gucci, Fendi, and Bulgari to sporty staples like Adidas, Nike, and Asics.
- Deep discounts: Up to 70% off regular prices year-round.
- Mt. Fuji views: On clear days, the snow-capped peak is fully visible, making for amazing photo ops.
- Dining options: Japanese and Western restaurants, cafes, and dessert stalls to satisfy any craving.
- Family-friendly features: Kids’ play areas, nursing rooms, stroller rentals, and even a mini amusement park.
Location, Hours & Layout
Address: 1312 Fukasawa, Gotemba-Shi, Shizuoka, Japan 412-0023
Opening Hours:
- March–November: 10:00 AM – 8:00 PM
- December–February: 10:00 AM – 7:00 PM
- Closed once a year, typically in late February.
- Check the official website for the exact closure date.
Mall Layout: Three Shopping Zones
- West Zone: Focuses on high-end and luxury brands like Saint Laurent and Gucci.
- East Zone: Features casual wear and sporting goods from Nike, GAP, and more.
- Hill Side: A spacious, upscale zone with premium brands and panoramic Mt. Fuji views.
Don’t miss the Great Dream Bridge, which connects East and West and is a top photo spot!
The Shopping Experience
Featured Brands:
Luxury lovers and budget-conscious shoppers alike will find plenty to explore. Popular stores include:
- Luxury: Gucci, Fendi, Bulgari, Prada, Burberry
- Sportswear: Adidas, Nike, Under Armour, Asics
- Japanese brands: Onitsuka Tiger, BEAMS, Issey Miyake
Tax-Free Shopping:
Gotemba offers tax exemption for foreign tourists. Just show your passport and meet the minimum purchase amount (typically ¥5,000 before tax).
Insider Tips:
- Sample and B-Grade Products: Some shops offer deep discounts on “B products” (items with minor imperfections or last season’s styles).
- Download the Gotemba App: Access exclusive coupons, maps, and store information.
- Bring a carry bag: Many stores no longer provide plastic bags.
Dining Options
The outlet has multiple food courts and standalone restaurants featuring everything from sushi to burgers.
Recommended Eats:
- Torafuku – Traditional Japanese cuisine, perfect for lunch sets.
- Numazu Uogashi Sushi – Fresh, high-quality conveyor belt sushi.
- Gelato Picket Café Creperie – A sweet stop for handmade crepes and gelato.
- Kua ‘Aina – A popular Hawaiian burger chain loved by international visitors.
Amenities and Facilities
- Foreign currency exchange
- Coin lockers for luggage and shopping bags
- Prayer and meditation rooms
- Clean restrooms and baby care rooms
- Free Wi-Fi in common areas
- Accessibility services: Wheelchairs and strollers available to rent
How to Get to Gotemba Premium Outlets
By Tour: The Easiest Way (Highly Recommended)
Skip the stress of navigating trains and buses—join a VELTRA tour from Tokyo and enjoy a full day of sightseeing and shopping without the hassle.
Mt. Fuji, Lake Kawaguchi, and Gotemba Premium Outlets Day Trip
- Visit Mount Fuji 5th Station & Lake Kawaguchi
- Enjoy 90+ minutes of outlet shopping
- Relax on a round-trip coach with multilingual audio guides
Mt. Fuji & Fruit Picking Tour + Gotemba Shopping
- Seasonal fruit picking (strawberries, grapes, peaches)
- Shop at Gotemba after sightseeing
- Great for couples or families!
Mt. Komagatake Ropeway, Lake Kawaguchi & Gotemba Premium Outlets
- Ride a ropeway with Mt. Fuji views
- Explore Lake Kawaguchi
- Shop in style at Gotemba
By Train + Shuttle Bus
- Take JR lines to Gotemba Station
- Exit via Otomeguchi Exit
- Ride the free shuttle (every 15 minutes, 5–10 min ride)
By Highway Bus
- Depart from Shinjuku Expressway Bus Terminal
- Duration: ~1 hr 50 mins
- Fare: ~¥1,800
By Car
- About 1 hour 15 minutes from central Tokyo (~100 km)
- Free parking available on-site
Best Photo Spots
- Great Dream Bridge – Iconic shots of Mt. Fuji and the outlet skyline
- Hill Side Viewing Deck – Great for wide-angle shots
- Sunset – Golden hour makes the mountain glow
Best Time to Visit
- Morning: Clearer views of Mt. Fuji
- Autumn (Oct–Nov): Crisp weather and fall foliage
- Winter (Dec–Feb): Stunning snow-covered Fuji
- Weekdays: Less crowded, shorter lines at food court and shuttle
Travel Tips for First-Time Visitors
- Plan for a full day: The outlet is massive—wear comfy shoes!
- Bring your passport: For tax-free shopping
- Carry a power bank: To keep phones charged for photos and coupons
- Use coin lockers: Store luggage or heavy shopping bags
- Download Google Translate: For occasional signage translation
Beyond Shopping: What Else Can You Do?
Relax at a Local Hot Spring
After a long day of walking, unwind in a Japanese bath with a view of Mt. Fuji.
- Kinohana no Yu – Day-use onsen near the outlet
- Hotel Clad – On-site hotel with Mt. Fuji views and baths
Bring the Kids
Gotemba is family-friendly:
- Mini amusement park rides
- Indoor play areas
- Children’s menu options at most restaurants
Don’t miss the VELTRA family-friendly tour with Lake Kawaguchi, Mt. Fuji & Gotemba — easy pacing and fun stops for all ages.
Should You Stay Overnight?
Yes—especially if you’re visiting Hakone or Fuji Five Lakes next.
Where to Stay:
- Hotel Clad – Attached to the outlet
- Mars Garden Wood Gotemba – Luxury hotel with onsen
- Toki no Sumika – Gotemba Kogen Resort known for its winter illuminations and hot springs
Gotemba as a Launchpad for Adventure
Because of its prime location, Gotemba fits perfectly into multi-destination day trips. Consider joining one of these combo experiences:
Hakone Ropeway + Lake Ashi + Gotemba Outlets Tour
- See volcanic Owakudani Valley
- Ride a pirate ship across Lake Ashi
- Shop at Gotemba
Onsen + Mt. Fuji Views + Shopping Combo Tour
- Combine relaxation, views, and deals
- Great for couples or honeymooners
Gotemba + Rail Pass Options
If you’re traveling with a Japan Rail Pass or area-specific pass, check for discounted routes to Gotemba. Some tours also offer bundled ticket deals that include round-trip transportation.
Nearby Attractions
Use Gotemba as a gateway to popular sightseeing areas:
- Lake Kawaguchi – A serene lake with Fuji reflections (30–40 mins away)
- Hakone – Hot springs, art museums, and cable cars (45 mins away)
- Mishima Skywalk – Japan’s longest pedestrian suspension bridge (45 mins away)
These destinations are often included in VELTRA’s all-in-one day tours, saving you planning time.
Final Thoughts
Whether you’re a shopaholic, Mt. Fuji enthusiast, or just want a unique day trip from Tokyo, Gotemba Premium Outlets checks all the boxes.
With scenic views, deep discounts, great food, and nearby attractions, it offers the best of Japan in one stylish package. And by joining a guided tour with VELTRA, you can see Mt. Fuji, explore nature, and shop—without worrying about transportation or logistics.
Book Your Gotemba Adventure Now
🛍️ Shop + Sightsee: Mt. Fuji, Lake Kawaguchi & Gotemba Premium Outlets Tour (VELTRA)
🍇 Fruit Picking + Mt. Fuji + Gotemba Day Tour
🚡 Mt. Komagatake Ropeway & Lake Kawaguchi with Gotemba Outlet Visit
🧖 Mt. Fuji Day Tour with Onsen + Shopping
