Guaranteed entry! Experience the world-famous Shirakawa-go Winter Illumination on a comfortable bus tour
Same-day booking available! Your reservation is confirmed instantly upon booking, even on the day of the tour
Warm dinner included, featuring hearty seasonal dishes made with carefully selected mountain ingredients—perfect for a w
English guide materials provided, with English support during the tour when available
Depending on the tour schedule, English-speaking staff may not be available for the entire tour
What to expect
Experience the enchanting Shirakawa-go Gassho-zukuri light-up, held on select days in January and February. Enjoy the magical sight of snow-covered houses illuminated. This popular, reservation-only event is easily accessible via our bus tour.
8-11 business days before (by 5:30 PM local time): 20%
2-8 business days before (by 5:30 PM local time): 30%
1-2 business days before (by 5:30 PM local time): 40%
0-1 business day before (by 5:30 PM local time): 50%
On the activity day / No-show: 100%
Reviews
4.60
17 reviews
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45
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Guest photos26
It's hard to see.
Posted Date: 2026/02/03
ym0083
Since they only light it up four times a year, I thought it was a valuable opportunity and participated. The view was wonderful, the food was good, and the timing was well managed, so I was able to enjoy it thoroughly.年に4回しかライトアップしないので貴重な機会と思い参加しました 素晴らしい景色で、食事もよく時間配分もよかったので十分楽しめました
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Reply from White Ring Co. Bus & Tours
ym0083 Thank you very much for participating in our tour and for providing your valuable feedback.
We are very pleased to hear that you enjoyed the precious experience of the Shirakawa-go light-up. Additionally, we appreciate your kind words about the content of the tour. We will continue to strive to deliver experiences that make you feel, "I'm really glad I participated."
Thank you once again.
White Ring Co., Ltd.ym0083 この度は弊社ツアーにご参加いただき、また貴重な口コミをお寄せいただき本当にありがとうございます。
I couldn't get a tour with a viewpoint for the night illumination of Shirakawa-go, so I only have photos from below, but it looked beautiful like a scene from a foreign fairy tale. It was great to see it from the viewpoint during the day. The cold wasn't too severe, and I warmed up during dinner along the way. The guide was also very kind and provided excellent guidance.白川郷の夜のライトアップの展望台付きツアーはとれなくて、下からの写真のみですが外国の昔話の風景みたいで綺麗でした。日中は展望台から見れて良かったです。寒さもひどくなく、途中の夕食で温まりました。ガイドさんもとても親切で、良く案内してくれました。
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Reply from White Ring Co. Bus & Tours
Dear Kim,
Thank you very much for participating in our tour.
The view of the gassho-zukuri (thatched-roof) houses illuminated from below has a different, enchanting charm compared to during the day, doesn’t it? I’m glad to hear that you enjoyed the scenery from the observation deck during the day, and that you were able to experience both the daytime and nighttime beauty of Shirakawa-go.
I’m also relieved to know that you were satisfied with the dinner and the guidance provided by our tour guide.
If… Dear Kim,
Thank you very much for participating in our tour.
The view of the gassho-zukuri (thatched-roof) houses illuminated from below has a different, enchanting charm compared to during the day, doesn’t it? I’m glad to hear that you enjoyed the scenery from the observation deck during the day, and that you were able to experience both the daytime and nighttime beauty of Shirakawa-go.
I’m also relieved to know that you were satisfied with the dinner and the guidance provided by our tour guide.
If you have the opportunity, we would love for you to join us again. We look forward to seeing you.
Sincerely, White Ring Co., Ltd. キム様 この度は弊社ツアーにご参加にいただき誠にありがとうございます。
We participated as a family! We arrived at the site in the evening, toured the Wada family house, and then went for a stroll. When the lights came on, the magical scenery had my elementary school son super excited! It started snowing partway through, but we warmed up in the hot springs at the end, making it an amazing experience. Thanks to the kind advice from the staff, we were able to explore efficiently.家族で参加しました！夕方現地に着き和田家を見学してから散策。ライトアップが始まると幻想的な景色に小学生の息子も大興奮！途中から雪も降り始めましたが、最後に温泉で身体も温まり最高な体験でした。スタッフの方の親切なアドバイスもあり効率よく散策することができました。
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Reply from White Ring Co. Bus & Tours
Dear Onsen Lover,
Thank you very much for participating in our tour and for sharing your warm experience.
We are delighted to hear that you thoroughly enjoyed the Shirakawa-go light-up under the guidance of our staff on the day of the tour. It seems that your son also had a fantastic time!
Although this was a winter evening tour, we also operate daytime tours every day. We hope you will consider visiting us again in a different season. We look forward to welcoming you!
Sincerely, The Staff温泉大好き様 この度は弊社ツアーにご参加ならびに温かい体験談をいただき誠にありがとうございます。
I joined a tour to see the night illumination in Shirakawa-go. On the day of the tour, there was snowfall, and it was very beautiful. There was a bus to take us to a high point where we could see the entire village, but it wasn't too difficult to walk up there. While the snow made everything look stunning, it was also quite cold. There was a place to warm up and take a break next to the large bus parking lot, but we weren't given any information about it, so we spent our time hopping between sou… I joined a tour to see the night illumination in Shirakawa-go. On the day of the tour, there was snowfall, and it was very beautiful. There was a bus to take us to a high point where we could see the entire village, but it wasn't too difficult to walk up there. While the snow made everything look stunning, it was also quite cold. There was a place to warm up and take a break next to the large bus parking lot, but we weren't given any information about it, so we spent our time hopping between souvenir shops. As the time to leave approached, I discovered that there was a waiting room at a bus stop a little further away. I'm not sure if there were restrictions on using the waiting area or if it was just not mentioned because it was a bit far away. In any case, it was cold. 白川郷の夜のライトアップが見たくて、ツアーに参加しました。当日は積雪があり、とてもきれいでした。郷が一望できる高台に行くためのバスもありましたが、徒歩で登ってもそれほど大変ではなかったです。積雪で美しかったですが、寒かったです。暖をとって休憩するような場所は大きなバス駐車場に隣接してありましたが、私たちにはその案内がなかったため、お土産屋さんの梯子をして過ごしました。帰る時間が迫ってから、少し離れた場所にある、バス停待合室があることを発見しました。待合場所を利用するための制限があったのか、または… 白川郷の夜のライトアップが見たくて、ツアーに参加しました。当日は積雪があり、とてもきれいでした。郷が一望できる高台に行くためのバスもありましたが、徒歩で登ってもそれほど大変ではなかったです。積雪で美しかったですが、寒かったです。暖をとって休憩するような場所は大きなバス駐車場に隣接してありましたが、私たちにはその案内がなかったため、お土産屋さんの梯子をして過ごしました。帰る時間が迫ってから、少し離れた場所にある、バス停待合室があることを発見しました。待合場所を利用するための制限があったのか、または少し離れていたために案内がなかったのか、詳細は不明です。ともかく寒かったです。
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Reply from White Ring Co. Bus & Tours
Dear Ms. Hana,
Thank you for participating in the Shirakawa-go Night Illumination Tour and for your thoughtful review.
The illumination amidst the snow must have created a fantastical scene unique to Shirakawa-go.
Although it was cold during your visit, it seems you enjoyed exploring the souvenir shops and finding a waiting area, making the most of each moment. Your feedback will be used as a reference to help future participants feel more at ease.
We would be delighted if you could visit us again, … Dear Ms. Hana,
Thank you for participating in the Shirakawa-go Night Illumination Tour and for your thoughtful review.
The illumination amidst the snow must have created a fantastical scene unique to Shirakawa-go.
Although it was cold during your visit, it seems you enjoyed exploring the souvenir shops and finding a waiting area, making the most of each moment. Your feedback will be used as a reference to help future participants feel more at ease.
We would be delighted if you could visit us again, perhaps in a different season. Thank you once again for joining us.
Sincerely, White Ring Co., Ltd. 華ちゃん様 このたびは白川郷の夜のライトアップツアーにご参加いただき、そして丁寧な口コミをお寄せいただきありがとうございます。
I visited the illuminated Shirakawa-go. The snowy landscape was very magical and wonderful. I would like to visit in the summer next time.ライトアップされた白川郷へ行ってきました。 雪景色はとても幻想的で素晴らしかったです。 次回は夏も行ってみたいです。
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Reply from White Ring Co. Bus & Tours
Dear Runaruna,
Thank you very much for participating in our tour.
The illuminated gassho-zukuri village amidst the snowy landscape is truly enchanting, isn't it? We can feel your emotions of being moved by that special sight. We are also very pleased to have shared in that beauty with you.
The summer in Shirakawa-go offers a different charm with its lush rural scenery and clear air, so please look forward to it.
We sincerely look forward to your next participation.
White Ring Co., Ltd.るなるな様 この度は弊社ツアーにご参加いただき誠にありがとうございます。
My first visit to Shirakawa-go was great during the day!
Posted Date: 2025/02/22
gencham
I had wanted to visit Shirakawa-go for a long time, so when I saw the limited-time light-up tour, I thought I had to go and participated. In the end, it was definitely the right decision! Shirakawa-go had amazing scenery even during the day, so I was already satisfied with that. I thought the light-up area was a bit smaller than I expected, but the atmosphere changed from the daytime to a magical scene at night. Since I had some time, I warmed up in the hot springs in Shirakawa-go, and as someon… I had wanted to visit Shirakawa-go for a long time, so when I saw the limited-time light-up tour, I thought I had to go and participated. In the end, it was definitely the right decision! Shirakawa-go had amazing scenery even during the day, so I was already satisfied with that. I thought the light-up area was a bit smaller than I expected, but the atmosphere changed from the daytime to a magical scene at night. Since I had some time, I warmed up in the hot springs in Shirakawa-go, and as someone who loves hot springs, the slightly slippery water quality was just fantastic. The guide on the bus back shared interesting stories, so the time didn't feel long at all. I ended up sleeping on the way back, though, haha. It was also convenient to go from Kanazawa. Thank you very much! 以前から白川郷には行きたいと思っていたので、日程限定のライトアップツアーを見た時は行くしかない！と思って参加しました。 結果、行って正解でした！ 白川郷は普通に昼間でも最高の景色だったのでそれだけでも満足でした。 ライトアップは思っていたより範囲が少ないかな？と思いましたが、昼間の雰囲気とは変わって夜は幻想的な景色になりました。 時間があったので白川郷の温泉で温まったのですが、温泉好きの私としてはぬるっとした湯質がこれまた最高でした。 往復のバス内でもガイドの方が興味深く話をしてくださったので、時間も長く… 以前から白川郷には行きたいと思っていたので、日程限定のライトアップツアーを見た時は行くしかない！と思って参加しました。 結果、行って正解でした！ 白川郷は普通に昼間でも最高の景色だったのでそれだけでも満足でした。 ライトアップは思っていたより範囲が少ないかな？と思いましたが、昼間の雰囲気とは変わって夜は幻想的な景色になりました。 時間があったので白川郷の温泉で温まったのですが、温泉好きの私としてはぬるっとした湯質がこれまた最高でした。 往復のバス内でもガイドの方が興味深く話をしてくださったので、時間も長く感じなかったです。帰りは寝てましたが、笑 金沢から出ているのも行きやすくてよかったです。 ありがとうございました。
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Reply from White Ring Co. Bus & Tours
Dear gencham,
Thank you for participating in our tour the other day. This tour is very popular, and especially for the illuminated Shirakawa-go, there were many inquiries even after reaching capacity due to the village entry restrictions.
Seeing Shirakawa-go in both daylight and darkness truly feels like being in a completely different world, just as reflected in the photos you shared. It seems you explored both and also enjoyed the hot springs, experiencing the full course. Thank you very much.
We… Dear gencham,
Thank you for participating in our tour the other day. This tour is very popular, and especially for the illuminated Shirakawa-go, there were many inquiries even after reaching capacity due to the village entry restrictions.
Seeing Shirakawa-go in both daylight and darkness truly feels like being in a completely different world, just as reflected in the photos you shared. It seems you explored both and also enjoyed the hot springs, experiencing the full course. Thank you very much.
We appreciate your accurate advice.
White Ring Co., Ltd. gencham様 先日は弊社ツアーにご参加いただきありがとうございました。このツアーは非常に人気があり、特にライトアップの白川郷は入村制限が設けられているので、定員達成した後も多くのお問い合わせがありました。 明るい時間と暗い時間に観る白川郷はアップして頂いた写真のように全く別世界だと感じられます。gencham様はその両方を散策され、また温泉もご利用されたようで正にフルコースを体験されたようですね。ありがとうございます。 的確なアドバイスをいただきありがとうございます。 株式会社ホワイトリング
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The long-awaited Shirakawa-go.
Posted Date: 2025/02/17
ぷる
I participated in a bus tour during my trip to Kanazawa. It’s an easy trip, taking about 1 hour and 15 minutes from Kanazawa. The tour guide's explanations were also very thorough. I was very satisfied to enjoy both the daytime and the illuminated night views of Shirakawa-go. Since meals were included, it was a relief not to have to search for a restaurant.金沢に旅行した際バスツアーに参加しました。 金沢から1時間15分程度と気軽に行くことができます。 添乗員さんの説明も丁寧でした。 白川郷の昼とライトアップした夜の両方を楽しむことができ大満足です。 食事付きだったので、お店を探すことなく助かりました。
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Reply from White Ring Co. Bus & Tours
Dear Puru,
Thank you for participating in our tour, the "Shirakawa-go Light Up Tour." We are very pleased to hear that you enjoyed your long-awaited visit to Shirakawa-go. This year, Shirakawa-go has had an abundance of snow, and winter in Shirakawa-go truly means snow. It was great to explore both the daytime and nighttime views of Shirakawa-go. The photos you took are beautiful in the clear weather. The contrast between the color of the sky and the light illuminating the houses is stunning. Tha… Dear Puru,
Thank you for participating in our tour, the "Shirakawa-go Light Up Tour." We are very pleased to hear that you enjoyed your long-awaited visit to Shirakawa-go. This year, Shirakawa-go has had an abundance of snow, and winter in Shirakawa-go truly means snow. It was great to explore both the daytime and nighttime views of Shirakawa-go. The photos you took are beautiful in the clear weather. The contrast between the color of the sky and the light illuminating the houses is stunning. Thank you very much.
White Ring Co., Ltd. ぷる様 先日は弊社ツアー「白川郷ライトアップツアー」にご参加いただきありがとうございました。 念願の白川郷にご参加されて、ご満足いただき大変うれしく思います。今年の白川郷は雪が非常に多く、冬の白川郷と言えばやはり雪ですね。昼と夜の二つの白川郷を散策されて良かったと思います。撮られた写真は晴れで奇麗ですね。空の色と家に照らされてる光のコントラストが圧巻ですね。ありがとうございます。 株式会社ホワイトリング
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It was amazing.
Posted Date: 2025/02/15
(^^)
The view from the observation deck of Shirakawa-go during the day and the illuminated Shirakawa-go at night were both wonderful. The dinner was also very delicious, and I was completely satisfied with everything.昼の白川郷の展望台からの景色、夜のライトアップの白川郷どちらも素敵でした。夕食もとても美味しく、全て大満足です。
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Reply from White Ring Co. Bus & Tours
Dear (^^),
Thank you for participating in our tour the other day. We are delighted to hear your title, "It was the best." Thank you. I believe this tour offers great value as it allows for exploration not only at night but also during the bright daytime. Regarding the meals, we provide highly acclaimed cuisine in Shirakawa-go. We are honored that you were satisfied. Thank you very much.
White Ring Co., Ltd.(^^)様 先日は弊社ツアーにご参加いただきありがとうございました。 最高だった、とのタイトルに嬉しく思います。ありがとうございます。夜だけじゃなく、このツアーは明るい昼も散策できるのでお得感あると思います。お食事ですが白川郷ではとても評判の良いお料理を提供しています。満足されて光栄です。ありがとうございました。 株式会社ホワイトリング
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It was a wonderful light display.
Posted Date: 2025/02/08
かおり
The guide provided various explanations on the bus, allowing us to efficiently explore. I'm glad we chose the plan with meals since the shops were crowded. Lastly, I was very satisfied to be able to enjoy the hot springs in Shirakawa-go!バスの中でガイドさんが色々説明をしてくれ効率よく回ることができました。 お店が混んでいたのでご飯付きのプランにしてよかったです。 最後に白川郷の湯にも入ることができて大満足でした！
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Reply from White Ring Co. Bus & Tours
Dear Kaori,
The images you uploaded have a mysterious three-dimensional quality and stand out beautifully against the snowy landscape. They are wonderful photos reminiscent of postcards. The "Hida beef and bo-yamiso" grilled on a ceramic plate also looks delicious. Thank you. It seems you thoroughly enjoyed the Shirakawa-go light-up tour. I'm very pleased to hear that you also enjoyed the hot springs and experienced a magnificent full course during the Shirakawa-go light-up tour.
As we come to the… Dear Kaori,
The images you uploaded have a mysterious three-dimensional quality and stand out beautifully against the snowy landscape. They are wonderful photos reminiscent of postcards. The "Hida beef and bo-yamiso" grilled on a ceramic plate also looks delicious. Thank you. It seems you thoroughly enjoyed the Shirakawa-go light-up tour. I'm very pleased to hear that you also enjoyed the hot springs and experienced a magnificent full course during the Shirakawa-go light-up tour.
As we come to the end, thank you for participating in this tour. I also appreciate your top rating.
White Ring Co., Ltd. かおり様 アップしていただいた画像は不思議と立体感あって雪景色の中で浮き出ていますね。絵はがきを思わせる素晴らしい写真です。「飛騨牛と棒葉みそ」の陶板焼きも美味しそうに映されていますね。ありがとうございます。白川郷のライトアップツアーを十分楽しまれた様子が伺われますね。温泉も楽しまれたようで、見事なフルコースで白川郷ライトアップツアーを堪能されたようで大変うれしく思います。 末尾になりましたが、今回のツアーにご参加いただきありがとうございました。また、最高点の評価に感謝しています。 株式会社ホワイトリ… かおり様 アップしていただいた画像は不思議と立体感あって雪景色の中で浮き出ていますね。絵はがきを思わせる素晴らしい写真です。「飛騨牛と棒葉みそ」の陶板焼きも美味しそうに映されていますね。ありがとうございます。白川郷のライトアップツアーを十分楽しまれた様子が伺われますね。温泉も楽しまれたようで、見事なフルコースで白川郷ライトアップツアーを堪能されたようで大変うれしく思います。 末尾になりましたが、今回のツアーにご参加いただきありがとうございました。また、最高点の評価に感謝しています。 株式会社ホワイトリング
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Lighting up
Posted Date: 2025/02/04
すぎちゃん
It was disappointing that there was no snow on the roof, but that's how it is. There were more foreigners than Japanese people, which is the trend these days. I don't think a stay of 5 hours is necessary.雪が屋根に無くて残念だったが、こんなもんでしょう。日本人よりも外国人の方が多かった、時世ですね。5時間の滞在時間は必要ないと思う。
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Reply from White Ring Co. Bus & Tours
Dear Sugichan,
Thank you for participating in our tour the other day. Recently, Shirakawa-go has seen a significant increase in foreign tourists, and as you mentioned, there are very few Japanese visitors. There have been years when there was no snow at all in winter, but I believe this year we were able to see the beautiful winter scenery that Shirakawa-go is known for.
If you have the opportunity, I think participating in another season would provide a different kind of experience.
Sincerely, Wh… Dear Sugichan,
Thank you for participating in our tour the other day. Recently, Shirakawa-go has seen a significant increase in foreign tourists, and as you mentioned, there are very few Japanese visitors. There have been years when there was no snow at all in winter, but I believe this year we were able to see the beautiful winter scenery that Shirakawa-go is known for.
If you have the opportunity, I think participating in another season would provide a different kind of experience.
Sincerely, White Ring Co., Ltd. すぎちゃん様 先日は弊社ツアーにご参加いただきありがとうございました。最近、白川郷は外国人観光客が非常に多くおっしゃる通り日本人はわずかですね。冬に雪がまったく無い年もありましたが、今年は白川郷らしい冬景色が観られたと思います。 機会ありましたら別の季節にもご参加いただくと違う感動もあると思います。 株式会社ホワイトリング
